The founders each have over 30 years of business experience in both small and large companies. The industries served include aerospace, building materials, construction, computing, logistics, software, semiconductors, services, medical and nonprofit. Their experience includes business strategy and management on a global scale. It also includes start-ups, turnarounds, high-growth businesses, strategic alliances, M&A and multiple $100 million businesses.


David Handorf

Founder & CEO of Premier Business Advice

He is a Vistage Chair of a Chief Executive Peer Advisory Board.  Facilitating and coaching a group of CEOs and business owners and implementing leadership development of top executives.

Prior to Vistage, David served over 20 years as a President, CEO, & General Manager in the high technology industry. His experience includes 11 years with National Semiconductor Corporation a Fortune 500 company, most recently as Vice President and General Manager of the $300 Million Displays Division.  As the VP & General Manager, he and his team grew revenues rapidly by developing market leadership in display system technology, rapid new product development, and adoption and acquiring key companies in the market space.

Prior to National, David was the President and CEO of Appian Technology Inc. a public company, where he guided company’s growth from $7 Million to $100 Million over 7 years. As the top leader of Appian his accomplishments include three strategic partnerships, two acquisitions, a strategic alliance and raising capital on a public stock exchange.

His experiences as a top executive with National Semiconductor and Appian Technology include five strategic partnerships, four acquisitions, and three strategic alliances and raising capital on a public stock exchange.


Executive Coaching

CEO & executive leadership development

Leadership team development

Business strategy planning

Strategic partnerships and alliances

Mergers and Acquisitions


Carmelo Santoro

Founder & Partner

He has also served as Chairman, President, CEO and member of the board for a number of widely recognized companies.


Donald Crim

Founder & Partner

He has also served as Senior Vice President of Manufacturing, Senior Vice President of Operations, and Director for a number of widely recognized companies.


Our mission is to provide business leaders with unbiased support and coaching to turn big challenges into opportunities and opportunities into big successes – thereby enhancing their lives and those of their families and stakeholders.

We apply our years of business expertise to help leaders grow themselves and their businesses. We empower leaders to make better business decisions.

We are trusted, hands-on advisors who help leaders accomplish new heights. We partner with leaders to create a business strategy that meets or exceeds their goals.

Together, we keep your focus on your business and ensure excellence in decision making, accountability, growth, unbiased advice and change management.

About Us _ Mission 1
Business team meeting and presenting business results.
Business Performance Concepts








Be a trusted advisor.

Provide a caring relationship.

Meet challenges head on.

Focus on the growth of leaders and businesses.

Contact Us or Make an Appointment

For answers to your questions or to schedule an appointment, please reach out to us.